WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
“Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!,” Ariana said. “My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share WAT-AAH! with everyone!”
Ariana will be the face of WAT-AAH!’s newest marketing strategy, “OWN YOUR FUTURE,” which highlights healthy hydration as a core part of empowering kids and teens to take charge of their health and future. The multi-million dollar advertising campaign will be handled by WAT-AAH!’s agency of record Berlin Cameron United, the former ad agency for Coca-Cola, VitaminWater and Dasani.
“Kids today respond to messages and people that are authentic and genuine. This is why we partnered with Ariana,” said Rose Cameron CEO/Founder of WAT-AAH!. “To us, Ariana perfectly symbolizes ‘OWN YOUR FUTURE.’ She is entirely her own creation. Her determination, creativity, business savvy, and mastery of social media has landed her at the top of her profession inspiring millions of kids and teens worldwide.”
Do you drink WAT-AAH! Let us know what you think of it.
R5 has recently released the official music video for ‘Heart Made Up on You.’ In August, the band released a concept video for the track, but their latest is all about the fans.
In the vid, the guys essentially take fans on tour with them. The official music video includes tons of concert footage and behind the scenes clips. We love it, we get a chance to catch the crew just hanging out and enjoying life.
‘Heart Made Up on You’ appears on the band’s EP album which has the same name. The band is currently working on their second full length album and we couldn’t be more excited.
The band has truly grown since they started recording music just a couple years ago. Over these years, they have traveled to different countries, met many people and have grown not only as musicians but as people as well.
Both version of the music video were directed by Thom Glunt.
Upon the album’s release, it peaked at the number 36 position on the Billboard 200 chart.
R5 heads out on tour on Oct. 4 when they stop by the Citibank Hall in Sao Paulo. On Oct. 5, the crew rocks out in Rio de Janerio.
Earlier today, Rixton released the music video for their latest single Wait on Me—but wait there is more! This music video is interactive.
The guys are looking classy in this 1930s inspired music video. Along the way, fans can choose whether or not the guys tip, which guys you want to follow throughout the night, and more…we don’t want to give too much of the adventure away!
If you haven’t heard ‘Wait for Me’ we recommend you do soon! Together, Jake Roche, Charley Bagnall, Lewi Morgan and Danny Wilkin, sound like a young Maroon 5.
The track is scheduled to appear on the guys’ debut album ‘Let The Road,’ which is set for release on Jan. 6, 2015 via School Boy and Interscope Records. The album is currently available for pre-order via iTunes.
Check out the track list below:
1. Let the Road
2. Wait On Me
4. Beautiful Excuses
5. Me and My Broken Heart
6. Hotel Ceiling
7. I Like Girls
9. We All Want the Same